Welcome to the updated Greenbook Content Style Guide. As a modern, multi-media organization, we've expanded our guide to encompass not just written content but also video and infographic formats.
Our aim is to ensure clarity, consistency, and inclusivity across all our multimedia content, aligning with our commitment to engage, inform, and inspire our audience effectively.
We strive to create content that's accessible to and inclusive of all audiences, respecting the diverse abilities and backgrounds of our community.
Our content adopts a professional yet engaging tone, varying from more formal in written text to conversational in videos and direct in infographics.
Originality is key to both our ethical standards and our SEO strategy, ensuring our content is unique and crediting sources to maintain integrity and enhance search visibility.
We are committed to creating content that is accessible and inclusive. Use language that respects and includes people of all genders, races, ethnicities, and abilities, and ensure content is accessible to people with disabilities.
Pronoun Usage
Use inclusive language that avoids stereotypes. Refer to individuals with gender-neutral pronouns and companies with singular pronouns to respect diversity and grammatical standards.
🚫 Incorrect: Every participant must bring his own laptop.
✅ Correct: Every participant must bring their own laptop.
🚫 Incorrect: Greenbook updated their website.
✅ Correct: Greenbook updated its website.
Quotation and Punctuation Marks
Employ straight quotation marks (") to avoid rendering issues and maintaining a uniform appearance. Place punctuation marks outside the quotation marks unless part of the quoted material to eliminate ambiguity.
🚫 Incorrect: The manager said, “Let’s prioritize customer satisfaction.”
✅ Correct: The manager said, "Let's prioritize customer satisfaction".
Making our visual and audio content accessible is crucial. Here's how we ensure inclusivity:
Alt Text for Visual Content
Provide descriptive alt text for all images and infographics, aiding those using screen readers.
🚫 Incorrect: "Image1.jpg"
✅ Correct: "A graph showing the rise in renewable energy usage from 2010 to 2020."
Captions for Video Content
Include accurate captions for video content to cater to the deaf and hard of hearing audience, describing dialogue and relevant sounds.
🚫 Incorrect: [Video with no captions]
✅ Correct: [Video with captions describing dialogue and relevant sounds]