Our goal is to bring together the most innovative and thought provoking new thinking from both inside and outside the insights and analytics industry. Your goal is to connect your presentation to consumer insights and/or data analytics. Ideally, your content will allow for new understanding and/or greater comprehension of people and/or new applications of technology in our field.

Let’s go over some basics …

Presentation title and description guidelines:

• Your session title needs to be under 70 characters
• Your session description should be 3-4 sentences
  • We encourage you to include 3 key takeaways to complete your session description
  • This will help you think through the actionability of your talk and how you will empower/inspire attendees

Session length:

• With a few exceptions, sessions are 15 minutes long with 5 minutes for Q&A with the audience
• If you speak/present for the entire 20 minutes, you will not have that Q&A time

Slide format (for presentations with slides; they are not required):

• We accept slide decks in PowerPoint or PDF format only
• PowerPoint should be widescreen 19:6

Three best practices (for you and your slide deck, if applicable)

<aside> 💚 We highly recommend you click on the included resource links, provided for your benefit

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1. **Begin with the end in mind and choose a structure:**

   In the book TED Talks: The Official TED Guide to Public Speaking, the author quotes Sir Ken Robinson’s recommendation to adapt a basic formula for strong essay writing in your talk by answering three questions: What? So What? Now What?

   That means identifying for the audience early on what you are going to talk about, explaining your topic with the key learning about what it means and why it is important, then making recommendations; what should audience members should do with their new knowledge?

   We suggest you include a summary/conclusion slide at the end of your presentation.

   • On that slide, please list the main idea and/or key takeaway(s) you want the audience to leave with (no more than three; bullet points here are helpful).
   • People will photograph this one … use that information wisely.

2. Start at a relatable place and connect with the audience:

   Your audience represents individuals from various sectors, in different roles, at different levels of experience. Address that and all will feel seen, acknowledged, and get onboard with your talk as it will feel relevant to them.

   One thing that binds IIEX attendees together? They are growth minded individuals, a community of thought leaders, looking to stay ahead of the curve, working to stay abreast of trends and willfully and mindfully headed into the future of insights.

   They are also insights and analytics professionals who don’t have it all figured out, who sometimes have imposter syndrome, who want to look good at work, who want to be respected for the work they do.

   They are human. You are human. So while you need to remember what makes their experiences and knowledge base different from yours, also remember what you have in common.

3. You are the star; if you are using slides, remember they are the supporting actors:

   This article from the TEDBlog says it all, so PLEASE check it out; however, we’ll briefly recap the five key points we want you to pay attention to.

   1. Think about your slides last.
   2. Create a consistent look and feel.
   3. Think about topic transitions.
   4. With text, less is almost always more.
   5. Use photos that enhance meaning.

4. Branding

   When creating your presentation deck, it's important to use only IIEX branding. Avoid using branding from other events, conferences, or companies as this can create confusion and dilute the impact of your message.

Make sure to check out our pre-designed powerpoint templates!